Veda Lila is Sweden’s first Ayurvedic center, founded in 1988, and an established brand within Ayurveda and holistic health. Over the years, Ananda has worked with Veda Lila across several areas of digital marketing, including Google Ads, Meta Ads and email marketing. One important piece was still missing - a strategic and consistent approach to organic social media. The goal was to turn Veda Lila’s extensive knowledge and expertise into content that could reach new audiences, strengthen the brand and build a growing community over time. In four months, the content generated over 2 million organic views - an increase of 977% - together with 13,600 interactions and more than 3,000 new followers across Facebook and Instagram.
Organic views
Increase in views
Interactions
Robin Grannesberger
Founder of Ananda
Robin Grannesberger
Founder of Ananda
Ananda took over the strategic and ongoing management of Veda Lila’s organic social media. Through content planning, copywriting, reels and carousels, we transformed their expertise in Ayurveda into content created for social media. Performance was continuously analyzed to understand what resonated with the audience and improve the content month after month.
Ananda took over the strategic and ongoing management of Veda Lila’s organic social media. Through content planning, copywriting, reels and carousels, we transformed their expertise in Ayurveda into content created for social media. Performance was continuously analyzed to understand what resonated with the audience and improve the content month after month.
We harnessed the power of both Google Ads and Meta Ads to create a cohesive marketing effort that maximized reach and conversion potential. By carefully analyzing the strengths of each platform, we were able to tailor our strategies to target the right audience segments.
Identifying flagship products that best represented FreeFoot's brand and value proposition was key. We also delved deeper to find "sleeper" products—those with untapped potential that hadn’t yet been highlighted.
Active collaboration with FreeFoot ensured that we were always aligned and got real-time feedback. Regular check-ins allowed us to make swift adjustments to campaigns based on performance data and emerging opportunities.
Understanding the customer journey from awareness to purchase was crucial, allowing us to create targeted campaigns for each stage of the funnel. This engagement were driving higher engagement and conversion rates
Thoroughly understanding the client's market and productA deep understanding of FreeFoot’s market and product line was essential to crafting effective marketing messages. We conducted extensive research to grasp customer preferences, market trends, and competitive dynamics.
Once initial profitability goals were met, it was important to scale campaigs strategically. We employed data-driven insights to identify which areas of the marketing mix were driving the best returns and could further boost revenue and ROAS.
Built a clear content strategy around Veda Lila’s expertise and the questions, needs and interests of their target audience.
Developed reels, carousels, hooks and copy designed to capture attention, drive engagement and reach new audiences organically.
Continuously analyzed content performance to identify winning topics and formats and develop the strategy based on real data.
The Digital Strategy provided invaluable insights into:
For Veda Lila, social media has become a channel that builds visibility, trust and relationships over time. The team is very happy with both the results and the collaboration - and today, Ananda continues to manage and develop Veda Lila’s organic social media on an ongoing basis.
Robin Grannesberger
Founder of Ananda
Jihua Liu
Infertility Aid & Dr. Yang's Clinic
Meeting the founders Dr Minqi Yang och Jihua Liu has been inspiring, and by sharing Infertility Aid's unique story and expertise on digital platforms, we have not only reached goals of exponential increased lead generation. We have also succeeded in broadening the understanding and acceptance of alternative infertility treatment methods, underscoring the importance of accessibility and choice in women's health-related decisions.
For Veda Lila, social media has become a channel that builds visibility, trust and relationships over time. The team is very happy with both the results and the collaboration - and today, Ananda continues to manage and develop Veda Lila’s organic social media on an ongoing basis.
Do like hundreds of companies before you. Get great results with us.
Drive More Leads to Your Business
Boost Your E-Commerce Sales
Advance Your Online Presence
Enhance Your Market Position
Be your Long-Term Strategic Digital Partner
Discover blissful insights and stay connected with the latest news at Ananda through our newsletter.