Background & project
Infertility Aid/Dr Yang, a leader treating infertility through natural methods (Traditional Chinese Medicine) have succeeded in helping over 300 couples overcome infertility and welcome new life.
2600%
Increased Lead Generation
10X
Growth in Monthly Leads
40%
Less Customer Acquisition Cost
Developing awareness and lead generation for a leading Nordic clinic that few people knew about
Despite deep specialist knowledge in various areas of infertility, from repeated miscarriages to unexplained infertility, and the enormous needs for solutions from the audience, the clinic had faced challenges in reaching their target audience and had several failed agency collaborations, starting a new chapter with Ananda.
Robin Grannesberger
Founder of Ananda
I was very inspired to work with Yogashala and the team, being a yoga enthusiast myself, discovering a Western studio that truly values the tradition and essence of yoga within our society made me proud to be a part of helping Yogashala assist people in Sweden on their journey of self discovering.
Developing awareness and lead generation for a leading Nordic clinic that few people knew about
Despite deep specialist knowledge in various areas of infertility, from repeated miscarriages to unexplained infertility, and the enormous needs for solutions from the audience, the clinic had faced challenges in reaching their target audience and had several failed agency collaborations, starting a new chapter with Ananda.
Robin Grannesberger
Founder of Ananda
Ananda has long recognized the limited perspective on women's health in Sweden. Traditional Chinese Medicine (TCM) stands out for its comprehensive approach to this issue, a fact underscored by Infertility Aid's proven success in this domain. We believe it's essential that women in Sweden are provided with a wider platform to make informed decisions about their health and bodies. Embracing this cause, we've made it our mission to raise awareness about the benefits of Chinese Medicine and the insights on women's health shared by the TCM Doctors at Infertility Aid
Infertility Aid/Dr Yang
Developing awareness and lead generation for a leading Nordic clinic that few people knew about
Despite deep specialist knowledge in various areas of infertility, from repeated miscarriages to unexplained infertility, and the enormous needs for solutions from the audience, the clinic had faced challenges in reaching their target audience and had several failed agency collaborations, starting a new chapter with Ananda.
Infertility Aid/Dr Yang
Our solution
After identifying a lack of digital presence and limited confidence in online marketing, our team at Ananda set up a multifaceted strategy. By incorporating Google Ads, Meta Ads, and later on also TikTok Ads, we aimed to create a broader and more engaging digital presence for Infertility Aid but still niched on their targeting audience in each channel. The choice of platforms not only reflected the target audience's diverse online behavior but also allowed for the opportunity for creative, customized campaigns that communicated Infertility Aid skills in natural infertility treatment.
Infertility Aid/Dr Yang
Leading Sweden’s Foot Health Revolution
After identifying a lack of digital presence and limited confidence in online marketing, our team at Ananda set up a multifaceted strategy. By incorporating Google Ads, Meta Ads, and later on also TikTok Ads, we aimed to create a broader and more engaging digital presence for Infertility Aid but still niched on their targeting audience in each channel. The choice of platforms not only reflected the target audience's diverse online behavior but also allowed for the opportunity for creative, customized campaigns that communicated Infertility Aid skills in natural infertility treatment.
Infertility Aid/Dr Yang
Developing awareness and lead generation for a leading Nordic clinic that few people knew about
Despite deep specialist knowledge in various areas of infertility, from repeated miscarriages to unexplained infertility, and the enormous needs for solutions from the audience, the clinic had faced challenges in reaching their target audience and had several failed agency collaborations, starting a new chapter with Ananda.
How We Increased FreeFoot’s Online Revenue
Multichannel Tactics:
We harnessed the power of both Google Ads and Meta Ads to create a cohesive marketing effort that maximized reach and conversion potential. By carefully analyzing the strengths of each platform, we were able to tailor our strategies to target the right audience segments.
Flagship Products
Identifying flagship products that best represented FreeFoot's brand and value proposition was key. We also delved deeper to find "sleeper" products—those with untapped potential that hadn’t yet been highlighted.
Engagement
Active collaboration with FreeFoot ensured that we were always aligned and got real-time feedback. Regular check-ins allowed us to make swift adjustments to campaigns based on performance data and emerging opportunities.
Customer Journey
Understanding the customer journey from awareness to purchase was crucial, allowing us to create targeted campaigns for each stage of the funnel. This engagement were driving higher engagement and conversion rates
Market Understanding
Thoroughly understanding the client's market and product
A deep understanding of FreeFoot’s market and product line was essential to crafting effective marketing messages. We conducted extensive research to grasp customer preferences, market trends, and competitive dynamics.
Growth Strategy
Once initial profitability goals were met, it was important to scale campaigs strategically. We employed data-driven insights to identify which areas of the marketing mix were driving the best returns and could further boost revenue and ROAS.
The Digital Strategy
The Digital Strategy provided invaluable insights into:
Optimal Marketing Channels
Target Demographics
Strategies of International Competitors
Budget Allocations
Relevant Search Engine Keywords
Competitor Landscape Analysis
IN CONCLUSION
Deliverables
Exponential increase in leads by 2600 % and expanded reach
Shortly, our integrated strategy achieved remarkable successes, from initially 10X the leads by generating 50 leads per month to consistently delivering an average of 135 leads month after month - an increase of 2600%. Through continuous optimizations, channel adjustments, and ad testing, the Ananda team has managed to maintain and expand this success for several years.
Deliverables
Exponential increase in leads by 2600 % and expanded reach
Shortly, our integrated strategy achieved remarkable successes, from initially 10X the leads by generating 50 leads per month to consistently delivering an average of 135 leads month after month - an increase of 2600%. Through continuous optimizations, channel adjustments, and ad testing, the Ananda team has managed to maintain and expand this success for several years.
Robin Grannesberger
Founder of Ananda
Partnering with Freefoot has been an incredible journey, it still is. Their commitment to health and innovation perfectly aligns with us as well. We are thrilled with the outstanding results we’ve achieved together.
Jihua Liu
Infertility Aid & Dr. Yang's Clinic
You can really feel that the team at Ananda have been very committed to our project. What I like most is that they have a good understanding of the health industry and a comprehensive grasp of everything from advertising and communication to the technical aspects of Ads platforms. The results are clearly visible in the significant increase in the number of customers
THE FUTURE
An ongoing partnership for health and family
Meeting the founders Dr Minqi Yang och Jihua Liu has been inspiring, and by sharing Infertility Aid's unique story and expertise on digital platforms, we have not only reached goals of exponential increased lead generation. We have also succeeded in broadening the understanding and acceptance of alternative infertility treatment methods, underscoring the importance of accessibility and choice in women's health-related decisions.
get in touch
Do You Want to Achieve Similar Results?
Do like hundreds of companies before you. Get great results with us.
Drive More Leads to Your Business
Boost Your E-Commerce Sales
Advance Your Online Presence
Enhance Your Market Position
Be your Long-Term Strategic Digital Partner
robin@anandaconsulting.se
+46 72 377 77 48
GET IN TOUCH
Do you want to achieve similar results?
