Bättre hälsa

100% more purchases at Vitaminer.nu with Meta Ads

Background & project

Bättre Hälsa (Better Health) was founded in 1988 and is one of the leading players in the health industry in Sweden. With a clear goal of creating a world without mental and physical ill health due to nutritional deficiencies and a mission to help and educate people on what we can do ourselves to feel better and cope more. Ananda came into contact when Bättre Hälsa needed a partner who could take over responsibility for the digital marketing for the e-commerce site Vitaminer.nu.

100%

Conversion rate

71%

Lower CPA

6 months

To achieve results

Robin Grannesberger

Founder of Ananda

I was very inspired to work with Yogashala and the team, being a yoga enthusiast myself, discovering a Western studio that truly values the tradition and essence of yoga within our society made me proud to be a part of helping Yogashala assist people in Sweden on their journey of self discovering.

Robin Grannesberger

Founder of Ananda

Ananda has long recognized the limited perspective on women's health in Sweden. Traditional Chinese Medicine (TCM) stands out for its comprehensive approach to this issue, a fact underscored by Infertility Aid's proven success in this domain. We believe it's essential that women in Sweden are provided with a wider platform to make informed decisions about their health and bodies. Embracing this cause, we've made it our mission to raise awareness about the benefits of Chinese Medicine and the insights on women's health shared by the TCM Doctors at Infertility Aid
Bättre hälsa

Bättre hälsa

Our solution

For advertising on Meta, a thorough and comprehensive analysis was conducted. This analysis was fundamental to understanding the market and the target audience, allowing us to set a new strategy with accompanying structure.

Bättre hälsa

Leading Sweden’s Foot Health Revolution

For advertising on Meta, a thorough and comprehensive analysis was conducted. This analysis was fundamental to understanding the market and the target audience, allowing us to set a new strategy with accompanying structure.

Bättre hälsa

How We Increased FreeFoot’s Online Revenue

Multichannel Tactics:

We harnessed the power of both Google Ads and Meta Ads to create a cohesive marketing effort that maximized reach and conversion potential. By carefully analyzing the strengths of each platform, we were able to tailor our strategies to target the right audience segments.

Flagship Products

Identifying flagship products that best represented FreeFoot's brand and value proposition was key. We also delved deeper to find "sleeper" products—those with untapped potential that hadn’t yet been highlighted.

Engagement

Active collaboration with FreeFoot ensured that we were always aligned and got real-time feedback. Regular check-ins allowed us to make swift adjustments to campaigns based on performance data and emerging opportunities.

Customer Journey

Understanding the customer journey from awareness to purchase was crucial, allowing us to create targeted campaigns for each stage of the funnel. This engagement were driving higher engagement and conversion rates

Market Understanding

Thoroughly understanding the client's market and product
A deep understanding of FreeFoot’s market and product line was essential to crafting effective marketing messages. We conducted extensive research to grasp customer preferences, market trends, and competitive dynamics.

Growth Strategy

Once initial profitability goals were met, it was important to scale campaigs strategically. We employed data-driven insights to identify which areas of the marketing mix were driving the best returns and could further boost revenue and ROAS.

01
Optimized Campaign Structure

Restructured ad accounts for smarter campaign setups, minimizing audience overlap.

02
Enhanced Customer Engagement

Improved and continuously indexed data. Focused on acquiring new customers and nurturing existing relationships with Bättre Hälsa.

03
Data-Driven Decision-Making

Implemented data-driven strategies for informed decision-making.

The Digital Strategy

The Digital Strategy provided invaluable insights into:

01
Optimal Marketing Channels
02
Target Demographics
03
Strategies of International Competitors
04
Budget Allocations
05
Relevant Search Engine Keywords
06
Competitor Landscape Analysis
IN CONCLUSION

In 6 months, we have increased conversion by 100% and lowered CPA (Cost Per Acquisition) by 71%.

Through thorough analysis and comprehensive strategy, we have achieved a significant improvement in sales results for Bättre Hälsa through Meta Ads. The restructuring of the ad account and smarter campaign setups, along with increased data-driven decision-making, have resulted in a dramatic increase in conversion rate by 100% within a period of 6 months. Additionally, the Cost Per Acquisition (CPA) has decreased by an impressive 71%. This success is a clear proof of the value of thorough analysis, strategy, and continuous optimization in digital marketing. It demonstrates the importance of adapting to the market, effectively reaching the right target audiences, and making informed decisions based on

Deliverables

Deliverables

Robin Grannesberger

Founder of Ananda

Partnering with Freefoot has been an incredible journey, it still is. Their commitment to health and innovation perfectly aligns with us as well. We are thrilled with the outstanding results we’ve achieved together.

Jihua Liu

Infertility Aid & Dr. Yang's Clinic

You can really feel that the team at Ananda have been very committed to our project. What I like most is that they have a good understanding of the health industry and a comprehensive grasp of everything from advertising and communication to the technical aspects of Ads platforms. The results are clearly visible in the significant increase in the number of customers
THE FUTURE

An ongoing partnership for health and family

Meeting the founders Dr Minqi Yang och Jihua Liu has been inspiring, and by sharing Infertility Aid's unique story and expertise on digital platforms, we have not only reached goals of exponential increased lead generation. We have also succeeded in broadening the understanding and acceptance of alternative infertility treatment methods, underscoring the importance of accessibility and choice in women's health-related decisions.

In 6 months, we have increased conversion by 100% and lowered CPA (Cost Per Acquisition) by 71%.

Through thorough analysis and comprehensive strategy, we have achieved a significant improvement in sales results for Bättre Hälsa through Meta Ads. The restructuring of the ad account and smarter campaign setups, along with increased data-driven decision-making, have resulted in a dramatic increase in conversion rate by 100% within a period of 6 months. Additionally, the Cost Per Acquisition (CPA) has decreased by an impressive 71%. This success is a clear proof of the value of thorough analysis, strategy, and continuous optimization in digital marketing. It demonstrates the importance of adapting to the market, effectively reaching the right target audiences, and making informed decisions based on

get in touch

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robin@anandaconsulting.se
+46 72 377 77 48
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