Sunne Kommun

Digital Marketing for Summer Jobs in Healthcare

Background & project

Sunne Municipality approached us at Ananda with the need to fill their vacant summer jobs in healthcare and social care, with a specific focus on reaching and engaging young job seekers.

58%

Of job positions filled in 4 weeks

100%

Audience reach

4,765

Clicks to web

Robin Grannesberger

Founder of Ananda

I was very inspired to work with Yogashala and the team, being a yoga enthusiast myself, discovering a Western studio that truly values the tradition and essence of yoga within our society made me proud to be a part of helping Yogashala assist people in Sweden on their journey of self discovering.

Robin Grannesberger

Founder of Ananda

Ananda has long recognized the limited perspective on women's health in Sweden. Traditional Chinese Medicine (TCM) stands out for its comprehensive approach to this issue, a fact underscored by Infertility Aid's proven success in this domain. We believe it's essential that women in Sweden are provided with a wider platform to make informed decisions about their health and bodies. Embracing this cause, we've made it our mission to raise awareness about the benefits of Chinese Medicine and the insights on women's health shared by the TCM Doctors at Infertility Aid
Sunne Kommun

Sunne Kommun

Our solution

The goal was to fill 70 vacant positions within the municipality by mid-June.

Sunne Kommun

Leading Sweden’s Foot Health Revolution

The goal was to fill 70 vacant positions within the municipality by mid-June.

Sunne Kommun

How We Increased FreeFoot’s Online Revenue

Multichannel Tactics:

We harnessed the power of both Google Ads and Meta Ads to create a cohesive marketing effort that maximized reach and conversion potential. By carefully analyzing the strengths of each platform, we were able to tailor our strategies to target the right audience segments.

Flagship Products

Identifying flagship products that best represented FreeFoot's brand and value proposition was key. We also delved deeper to find "sleeper" products—those with untapped potential that hadn’t yet been highlighted.

Engagement

Active collaboration with FreeFoot ensured that we were always aligned and got real-time feedback. Regular check-ins allowed us to make swift adjustments to campaigns based on performance data and emerging opportunities.

Customer Journey

Understanding the customer journey from awareness to purchase was crucial, allowing us to create targeted campaigns for each stage of the funnel. This engagement were driving higher engagement and conversion rates

Market Understanding

Thoroughly understanding the client's market and product
A deep understanding of FreeFoot’s market and product line was essential to crafting effective marketing messages. We conducted extensive research to grasp customer preferences, market trends, and competitive dynamics.

Growth Strategy

Once initial profitability goals were met, it was important to scale campaigs strategically. We employed data-driven insights to identify which areas of the marketing mix were driving the best returns and could further boost revenue and ROAS.

01
Audience Profiling

We began by meticulously analyzing our target audience's demographics, behaviors, and preferences across various platforms.

02
Platform-Specific Budget Planning

Next, we strategically allocated resources to platforms like Snapchat and TikTok, considering their potential to enhance visibility and drive quality traffic.

03
Message Tailoring for Customer Journey Enhancement

Crafting tailored messages, we aimed to bolster the customer journey from initial contact to eventual job application, ensuring seamless engagement and conversion.

The Digital Strategy

The Digital Strategy provided invaluable insights into:

01
Optimal Marketing Channels
02
Target Demographics
03
Strategies of International Competitors
04
Budget Allocations
05
Relevant Search Engine Keywords
06
Competitor Landscape Analysis
IN CONCLUSION

Results - 100% audience reach

At Ananda, we understand that good content and strategy are the keys to a successful campaign. Thanks to this knowledge, we were able to help Sunne Municipality fill the majority of their vacant positions on time and with record speed. The success of this campaign was due to both strategic and operational execution across channels, along with the ad material itself. The ad material included testimonials from three young individuals already working in healthcare and social care, and their stories were told in a way that left few untouched. Good content and a strong strategy are indeed the keys to a successful campaign.

Deliverables

Deliverables

Robin Grannesberger

Founder of Ananda

Partnering with Freefoot has been an incredible journey, it still is. Their commitment to health and innovation perfectly aligns with us as well. We are thrilled with the outstanding results we’ve achieved together.

Jihua Liu

Infertility Aid & Dr. Yang's Clinic

You can really feel that the team at Ananda have been very committed to our project. What I like most is that they have a good understanding of the health industry and a comprehensive grasp of everything from advertising and communication to the technical aspects of Ads platforms. The results are clearly visible in the significant increase in the number of customers
THE FUTURE

An ongoing partnership for health and family

Meeting the founders Dr Minqi Yang och Jihua Liu has been inspiring, and by sharing Infertility Aid's unique story and expertise on digital platforms, we have not only reached goals of exponential increased lead generation. We have also succeeded in broadening the understanding and acceptance of alternative infertility treatment methods, underscoring the importance of accessibility and choice in women's health-related decisions.

Results - 100% audience reach

At Ananda, we understand that good content and strategy are the keys to a successful campaign. Thanks to this knowledge, we were able to help Sunne Municipality fill the majority of their vacant positions on time and with record speed. The success of this campaign was due to both strategic and operational execution across channels, along with the ad material itself. The ad material included testimonials from three young individuals already working in healthcare and social care, and their stories were told in a way that left few untouched. Good content and a strong strategy are indeed the keys to a successful campaign.

get in touch

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robin@anandaconsulting.se
+46 72 377 77 48
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