Background & project
Freefoot is Sweden's leading shoe retailer in the health segment, dedicated to promoting foot health through their extensive range of functional footwear, aka barefoot shoes. Designed to enable natural movement and enhance overall foot functionality, Freefoot's offerings include everyday footwear, boots, sneakers, work shoes, and sports shoes. Their mission is centered on improving foot health and provides expert services such as foot specialist consultations. With both an online store and physical locations in Malmö, Stockholm, and Gothenburg, Freefoot actively engages with customers to educate them on the benefits of barefoot footwear, ensuring a comprehensive approach to foot wellness.
57%
Net Revenue
1700%
Google Ads ROAS
1500%
Meta Ads ROAS
A Multichannel Approach
By implementing a more robust digital marketing tactic, updating the campaign setups and combining Google Ads and Meta Ads, along with a new measurement setup, we were able to deploy a multichannel tactic in sync with Freefoot’s onsite activities, customer offers, email marketing, and more.
Robin Grannesberger
Founder of Ananda
I was very inspired to work with Yogashala and the team, being a yoga enthusiast myself, discovering a Western studio that truly values the tradition and essence of yoga within our society made me proud to be a part of helping Yogashala assist people in Sweden on their journey of self discovering.
A Multichannel Approach
By implementing a more robust digital marketing tactic, updating the campaign setups and combining Google Ads and Meta Ads, along with a new measurement setup, we were able to deploy a multichannel tactic in sync with Freefoot’s onsite activities, customer offers, email marketing, and more.
Robin Grannesberger
Founder of Ananda
Ananda has long recognized the limited perspective on women's health in Sweden. Traditional Chinese Medicine (TCM) stands out for its comprehensive approach to this issue, a fact underscored by Infertility Aid's proven success in this domain. We believe it's essential that women in Sweden are provided with a wider platform to make informed decisions about their health and bodies. Embracing this cause, we've made it our mission to raise awareness about the benefits of Chinese Medicine and the insights on women's health shared by the TCM Doctors at Infertility Aid
Freefoot
A Multichannel Approach
By implementing a more robust digital marketing tactic, updating the campaign setups and combining Google Ads and Meta Ads, along with a new measurement setup, we were able to deploy a multichannel tactic in sync with Freefoot’s onsite activities, customer offers, email marketing, and more.
Freefoot
Our solution
When Ananda met Freefoot, the company had already made achieved notable milestones and was well-known in Sweden's functional footwear community. They wanted to explore new channels that could increase their sales but had previously been unsuccessful at leveraging digital channels. Ananda’s initial analysis revealed opportunities for improvement in several digital marketing channels and in the measurement setup configuration.
Freefoot
Leading Sweden’s Foot Health Revolution
When Ananda met Freefoot, the company had already made achieved notable milestones and was well-known in Sweden's functional footwear community. They wanted to explore new channels that could increase their sales but had previously been unsuccessful at leveraging digital channels. Ananda’s initial analysis revealed opportunities for improvement in several digital marketing channels and in the measurement setup configuration.
Freefoot
A Multichannel Approach
By implementing a more robust digital marketing tactic, updating the campaign setups and combining Google Ads and Meta Ads, along with a new measurement setup, we were able to deploy a multichannel tactic in sync with Freefoot’s onsite activities, customer offers, email marketing, and more.
How We Increased FreeFoot’s Online Revenue
Multichannel Tactics:
We harnessed the power of both Google Ads and Meta Ads to create a cohesive marketing effort that maximized reach and conversion potential. By carefully analyzing the strengths of each platform, we were able to tailor our strategies to target the right audience segments.
Flagship Products
Identifying flagship products that best represented FreeFoot's brand and value proposition was key. We also delved deeper to find "sleeper" products—those with untapped potential that hadn’t yet been highlighted.
Engagement
Active collaboration with FreeFoot ensured that we were always aligned and got real-time feedback. Regular check-ins allowed us to make swift adjustments to campaigns based on performance data and emerging opportunities.
Customer Journey
Understanding the customer journey from awareness to purchase was crucial, allowing us to create targeted campaigns for each stage of the funnel. This engagement were driving higher engagement and conversion rates
Market Understanding
Thoroughly understanding the client's market and product
A deep understanding of FreeFoot’s market and product line was essential to crafting effective marketing messages. We conducted extensive research to grasp customer preferences, market trends, and competitive dynamics.
Growth Strategy
Once initial profitability goals were met, it was important to scale campaigs strategically. We employed data-driven insights to identify which areas of the marketing mix were driving the best returns and could further boost revenue and ROAS.
The Digital Strategy
The Digital Strategy provided invaluable insights into:
Optimal Marketing Channels
Target Demographics
Strategies of International Competitors
Budget Allocations
Relevant Search Engine Keywords
Competitor Landscape Analysis
IN CONCLUSION
Deliverables
The results
- Orders: +57%
- Net Revenue: +70%
- Google Ads ROAS: 1700%
- Meta Ads ROAS: 1500%
Deliverables
The results
- Orders: +57%
- Net Revenue: +70%
- Google Ads ROAS: 1700%
- Meta Ads ROAS: 1500%
Robin Grannesberger
Founder of Ananda
Partnering with Freefoot has been an incredible journey, it still is. Their commitment to health and innovation perfectly aligns with us as well. We are thrilled with the outstanding results we’ve achieved together.
Jihua Liu
Infertility Aid & Dr. Yang's Clinic
You can really feel that the team at Ananda have been very committed to our project. What I like most is that they have a good understanding of the health industry and a comprehensive grasp of everything from advertising and communication to the technical aspects of Ads platforms. The results are clearly visible in the significant increase in the number of customers
THE FUTURE
An ongoing partnership for health and family
Meeting the founders Dr Minqi Yang och Jihua Liu has been inspiring, and by sharing Infertility Aid's unique story and expertise on digital platforms, we have not only reached goals of exponential increased lead generation. We have also succeeded in broadening the understanding and acceptance of alternative infertility treatment methods, underscoring the importance of accessibility and choice in women's health-related decisions.
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