Veda Lila

Growth Digital Marketing for Veda Lila: 3 Channels

Background & project

By implementing a larger, more deliberate, and carefully planned strategy for Meta Ads, Email Marketing, & Social Media Manager, Veda Lila was able to increase its digital presence, attract qualified traffic, and boost sales of its products. This case demonstrates how an overarching strategy and effective collaboration across channels can drive significant growth.

220%

Increased purchases

41%

Reduced CPP

38%

Open rate

Robin Grannesberger

Founder of Ananda

I was very inspired to work with Yogashala and the team, being a yoga enthusiast myself, discovering a Western studio that truly values the tradition and essence of yoga within our society made me proud to be a part of helping Yogashala assist people in Sweden on their journey of self discovering.

Robin Grannesberger

Founder of Ananda

Ananda has long recognized the limited perspective on women's health in Sweden. Traditional Chinese Medicine (TCM) stands out for its comprehensive approach to this issue, a fact underscored by Infertility Aid's proven success in this domain. We believe it's essential that women in Sweden are provided with a wider platform to make informed decisions about their health and bodies. Embracing this cause, we've made it our mission to raise awareness about the benefits of Chinese Medicine and the insights on women's health shared by the TCM Doctors at Infertility Aid
Veda Lila

Veda Lila

Our solution

The primary objectives entail enhancing the visibility of Veda Lila and its product range, fostering heightened awareness among the target audience. This involves implementing strategies to drive high-quality traffic towards the company's website, thereby amplifying its online presence.

Veda Lila

Leading Sweden’s Foot Health Revolution

The primary objectives entail enhancing the visibility of Veda Lila and its product range, fostering heightened awareness among the target audience. This involves implementing strategies to drive high-quality traffic towards the company's website, thereby amplifying its online presence.

Veda Lila

How We Increased FreeFoot’s Online Revenue

Multichannel Tactics:

We harnessed the power of both Google Ads and Meta Ads to create a cohesive marketing effort that maximized reach and conversion potential. By carefully analyzing the strengths of each platform, we were able to tailor our strategies to target the right audience segments.

Flagship Products

Identifying flagship products that best represented FreeFoot's brand and value proposition was key. We also delved deeper to find "sleeper" products—those with untapped potential that hadn’t yet been highlighted.

Engagement

Active collaboration with FreeFoot ensured that we were always aligned and got real-time feedback. Regular check-ins allowed us to make swift adjustments to campaigns based on performance data and emerging opportunities.

Customer Journey

Understanding the customer journey from awareness to purchase was crucial, allowing us to create targeted campaigns for each stage of the funnel. This engagement were driving higher engagement and conversion rates

Market Understanding

Thoroughly understanding the client's market and product
A deep understanding of FreeFoot’s market and product line was essential to crafting effective marketing messages. We conducted extensive research to grasp customer preferences, market trends, and competitive dynamics.

Growth Strategy

Once initial profitability goals were met, it was important to scale campaigs strategically. We employed data-driven insights to identify which areas of the marketing mix were driving the best returns and could further boost revenue and ROAS.

01
Meta Ads

Veda Lila's success hinges on nine months of dedicated efforts with various audience segments, both potential and returning. By expanding audience segments, indexing vast data volumes, and segmenting based on website behaviors, we've optimized our approach. The strategy combines retargeting to engage undecided visitors and retain customers, while also attracting new ones, maintaining a delicate balance for sustained growth.

02
Email Marketing

In 2023, Ananda oversaw Veda Lila's email marketing, delivering 4-5 newsletters monthly. Emphasizing visually enhanced content, informative insights, and direct website links, our efforts aimed to boost Veda Lila's sales effectively.

03
Social Media

Leveraging social media, Ananda spearheaded photography and content creation, crafting a vibrant digital showcase. This initiative cultivated a robust organic presence on Facebook and Instagram, disseminating insights into our products, Ayurveda, and lifestyle. Our proactive sharing of Veda Lila's offerings, recipes, and courses effectively engaged our target audience.

‍

The Digital Strategy

The Digital Strategy provided invaluable insights into:

01
Optimal Marketing Channels
02
Target Demographics
03
Strategies of International Competitors
04
Budget Allocations
05
Relevant Search Engine Keywords
06
Competitor Landscape Analysis
IN CONCLUSION

Veda Lila's Marketing Success

Veda Lila's marketing, spanning Meta Ads, Email Marketing, and Social Media, has driven impressive results. Meta Ads' segmentation and retargeting led to a 220% purchase increase and 41% lower cost with Meta's Conversions API. Ananda's Email Marketing achieved a 38% open rate and 46% engagement boost in 2023. Social Media, managed by Ananda, saw a 26% follower growth and 25% higher engagement, enhancing Veda Lila's digital presence. These efforts have not only elevated sales but also nurtured lasting customer connections, propelling Veda Lila forward online.

Deliverables

Deliverables

Robin Grannesberger

Founder of Ananda

Partnering with Freefoot has been an incredible journey, it still is. Their commitment to health and innovation perfectly aligns with us as well. We are thrilled with the outstanding results we’ve achieved together.

Jihua Liu

Infertility Aid & Dr. Yang's Clinic

You can really feel that the team at Ananda have been very committed to our project. What I like most is that they have a good understanding of the health industry and a comprehensive grasp of everything from advertising and communication to the technical aspects of Ads platforms. The results are clearly visible in the significant increase in the number of customers
THE FUTURE

An ongoing partnership for health and family

Meeting the founders Dr Minqi Yang och Jihua Liu has been inspiring, and by sharing Infertility Aid's unique story and expertise on digital platforms, we have not only reached goals of exponential increased lead generation. We have also succeeded in broadening the understanding and acceptance of alternative infertility treatment methods, underscoring the importance of accessibility and choice in women's health-related decisions.

Veda Lila's Marketing Success

Veda Lila's marketing, spanning Meta Ads, Email Marketing, and Social Media, has driven impressive results. Meta Ads' segmentation and retargeting led to a 220% purchase increase and 41% lower cost with Meta's Conversions API. Ananda's Email Marketing achieved a 38% open rate and 46% engagement boost in 2023. Social Media, managed by Ananda, saw a 26% follower growth and 25% higher engagement, enhancing Veda Lila's digital presence. These efforts have not only elevated sales but also nurtured lasting customer connections, propelling Veda Lila forward online.

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robin@anandaconsulting.se
+46 72 377 77 48
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