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When Anna at Skapa Din Hälsa came to Ananda, the business already had happy and loyal customers, but the flow of new clients was too low and, above all, too unpredictable. The goal was to create a stable and scalable way to generate new customer inquiries. Ananda built a lead generation strategy through Meta Ads on Facebook and Instagram, focused on attracting the right people – not simply maximizing the number of leads. Through a more qualifying lead flow, potential customers could describe their needs before the first contact. Over six months, the campaigns generated 396 leads at an average cost of 59.47 SEK. The results remained consistent month after month, taking the business from needing more customers to becoming fully booked.
Qualified Leads
Potential Customer Value
Cost Per Lead
Robin Grannesberger
Founder of Ananda
Robin Grannesberger
Founder of Ananda
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Ananda developed and implemented a lead generation strategy tailored to Skapa Din Hälsa, its offering and target audience. Through Meta Ads, qualifying lead forms and continuous optimization, we created a steady flow of relevant customer inquiries. The focus was on quality over volume - and building a system capable of delivering consistent results month after month.
Ananda developed and implemented a lead generation strategy tailored to Skapa Din Hälsa, its offering and target audience. Through Meta Ads, qualifying lead forms and continuous optimization, we created a steady flow of relevant customer inquiries. The focus was on quality over volume - and building a system capable of delivering consistent results month after month.
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We harnessed the power of both Google Ads and Meta Ads to create a cohesive marketing effort that maximized reach and conversion potential. By carefully analyzing the strengths of each platform, we were able to tailor our strategies to target the right audience segments.
Identifying flagship products that best represented FreeFoot's brand and value proposition was key. We also delved deeper to find "sleeper" products—those with untapped potential that hadn’t yet been highlighted.
Active collaboration with FreeFoot ensured that we were always aligned and got real-time feedback. Regular check-ins allowed us to make swift adjustments to campaigns based on performance data and emerging opportunities.
Understanding the customer journey from awareness to purchase was crucial, allowing us to create targeted campaigns for each stage of the funnel. This engagement were driving higher engagement and conversion rates
Thoroughly understanding the client's market and productA deep understanding of FreeFoot’s market and product line was essential to crafting effective marketing messages. We conducted extensive research to grasp customer preferences, market trends, and competitive dynamics.
Once initial profitability goals were met, it was important to scale campaigs strategically. We employed data-driven insights to identify which areas of the marketing mix were driving the best returns and could further boost revenue and ROAS.
Identified the customers Skapa Din Hälsa wanted to reach and developed ads and messaging around their specific needs and challenges.
Built a lead flow where potential customers described their situation before contact, giving the business better insight into every new inquiry.
Continuously analyzed and optimized ads, audiences and lead costs to create a stable and sustainable flow of new inquiries.
The Digital Strategy provided invaluable insights into:
For Skapa Din Hälsa, the challenge changed completely. From an unpredictable flow of new customers to a fully booked business where demand now exceeds capacity. The case demonstrates what can happen when the right offer meets the right audience through a lead generation system built for long-term results.
Robin Grannesberger
Founder of Ananda
Jihua Liu
Infertility Aid & Dr. Yang's Clinic
Meeting the founders Dr Minqi Yang och Jihua Liu has been inspiring, and by sharing Infertility Aid's unique story and expertise on digital platforms, we have not only reached goals of exponential increased lead generation. We have also succeeded in broadening the understanding and acceptance of alternative infertility treatment methods, underscoring the importance of accessibility and choice in women's health-related decisions.
For Skapa Din Hälsa, the challenge changed completely. From an unpredictable flow of new customers to a fully booked business where demand now exceeds capacity. The case demonstrates what can happen when the right offer meets the right audience through a lead generation system built for long-term results.
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