Match2One was founded with a clear vision: to make programmatic advertising accessible, transparent, and as cost-effective as possible for its clients. Today, Match2One is active in over 80 countries with advertisers such as Red Bull, Hedvig, SSF, and Outnorth.
Average ROI
Increased ROI
Media budget scaling
Robin Grannesberger
Founder of Ananda
Robin Grannesberger
Founder of Ananda
Match2One and Ananda Consulting collaborated to overhaul digital marketing across 14 countries. Restructuring efforts included an international Google Ads strategy, budget reallocation, keyword and quality analyses, transitioning to new campaign structures, and CPC updates. These initiatives transformed their approach, boosting targeting and efficiency for campaign success.
Match2One and Ananda Consulting collaborated to overhaul digital marketing across 14 countries. Restructuring efforts included an international Google Ads strategy, budget reallocation, keyword and quality analyses, transitioning to new campaign structures, and CPC updates. These initiatives transformed their approach, boosting targeting and efficiency for campaign success.
We harnessed the power of both Google Ads and Meta Ads to create a cohesive marketing effort that maximized reach and conversion potential. By carefully analyzing the strengths of each platform, we were able to tailor our strategies to target the right audience segments.
Identifying flagship products that best represented FreeFoot's brand and value proposition was key. We also delved deeper to find "sleeper" products—those with untapped potential that hadn’t yet been highlighted.
Active collaboration with FreeFoot ensured that we were always aligned and got real-time feedback. Regular check-ins allowed us to make swift adjustments to campaigns based on performance data and emerging opportunities.
Understanding the customer journey from awareness to purchase was crucial, allowing us to create targeted campaigns for each stage of the funnel. This engagement were driving higher engagement and conversion rates
Thoroughly understanding the client's market and product
A deep understanding of FreeFoot’s market and product line was essential to crafting effective marketing messages. We conducted extensive research to grasp customer preferences, market trends, and competitive dynamics.
Once initial profitability goals were met, it was important to scale campaigs strategically. We employed data-driven insights to identify which areas of the marketing mix were driving the best returns and could further boost revenue and ROAS.
Match2One and Ananda Consulting initiated the collaboration by devising an overarching strategy for Google Ads across 14 countries.
Extensive restructuring involved reallocating budgets, conducting thorough keyword and quality analyses, and transitioning to new campaign structures to optimize performance.
The process culminated in the implementation of updated CPC strategies, ensuring more effective utilization of resources and improved outcomes across the international Google Ads campaigns.
The Digital Strategy provided invaluable insights into:
In conclusion, these efforts led to better oversight and control over media spending and revenue, providing valuable insights for market management. ROI increased from around 3.1x to a peak of 13.5x, averaging 7.4x. This enhanced control facilitated a significant 350% increase in media budget scaling.
Robin Grannesberger
Founder of Ananda
Jihua Liu
Infertility Aid & Dr. Yang's Clinic
Meeting the founders Dr Minqi Yang och Jihua Liu has been inspiring, and by sharing Infertility Aid's unique story and expertise on digital platforms, we have not only reached goals of exponential increased lead generation. We have also succeeded in broadening the understanding and acceptance of alternative infertility treatment methods, underscoring the importance of accessibility and choice in women's health-related decisions.
In conclusion, these efforts led to better oversight and control over media spending and revenue, providing valuable insights for market management. ROI increased from around 3.1x to a peak of 13.5x, averaging 7.4x. This enhanced control facilitated a significant 350% increase in media budget scaling.
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