Background & project
Yogashala Stockholm is one of the top yoga schools in Sweden, famous for its deep commitment to Ashtanga Yoga. With two well-established studios in the heart of Stockholm, offering a variety of yoga classes and comprehensive courses. Additionally, The school also hosts internationally recognized yoga teachers and organizes unique yoga retreats to stunning destinations.
1166%
ROAS (Return on Ad Spend)
12% CTR
on Google Ads
75.000
click on Meta Ads
Challenges Before the Turnaround
Initially, Yogashala faced several challenges. The school was struggling with an underperforming Google Ads account that was draining funds without generating returns. Meta Ads has not been active for a while and with no proper setup. Additionally, the pandemic caused a shift in behavior, with many yoga enthusiasts choosing to practice at home rather than committing to studio classes or memberships. To tackle these issues Lotta Lalér, the owner of Yogashala, welcomed Ananda's expertise in revitalizing Yogashala's marketing efforts.
Robin Grannesberger
Founder of Ananda
I was very inspired to work with Yogashala and the team, being a yoga enthusiast myself, discovering a Western studio that truly values the tradition and essence of yoga within our society made me proud to be a part of helping Yogashala assist people in Sweden on their journey of self discovering.
Challenges Before the Turnaround
Initially, Yogashala faced several challenges. The school was struggling with an underperforming Google Ads account that was draining funds without generating returns. Meta Ads has not been active for a while and with no proper setup. Additionally, the pandemic caused a shift in behavior, with many yoga enthusiasts choosing to practice at home rather than committing to studio classes or memberships. To tackle these issues Lotta Lalér, the owner of Yogashala, welcomed Ananda's expertise in revitalizing Yogashala's marketing efforts.
Robin Grannesberger
Founder of Ananda
Ananda has long recognized the limited perspective on women's health in Sweden. Traditional Chinese Medicine (TCM) stands out for its comprehensive approach to this issue, a fact underscored by Infertility Aid's proven success in this domain. We believe it's essential that women in Sweden are provided with a wider platform to make informed decisions about their health and bodies. Embracing this cause, we've made it our mission to raise awareness about the benefits of Chinese Medicine and the insights on women's health shared by the TCM Doctors at Infertility Aid
Yogashala Stockholm
Challenges Before the Turnaround
Initially, Yogashala faced several challenges. The school was struggling with an underperforming Google Ads account that was draining funds without generating returns. Meta Ads has not been active for a while and with no proper setup. Additionally, the pandemic caused a shift in behavior, with many yoga enthusiasts choosing to practice at home rather than committing to studio classes or memberships. To tackle these issues Lotta Lalér, the owner of Yogashala, welcomed Ananda's expertise in revitalizing Yogashala's marketing efforts.
Yogashala Stockholm
Our solution
The main goal was to boost membership sales by implementing a strategic mix of digital marketing tactics. This included refining Google Ads for targeted reach and using Meta Ads for broader engagement and funnel optimization. This approach aimed to attract new members and keep Yogashala on top of mind throughout their customer journey.
Yogashala Stockholm
Leading Sweden’s Foot Health Revolution
The main goal was to boost membership sales by implementing a strategic mix of digital marketing tactics. This included refining Google Ads for targeted reach and using Meta Ads for broader engagement and funnel optimization. This approach aimed to attract new members and keep Yogashala on top of mind throughout their customer journey.
Yogashala Stockholm
Challenges Before the Turnaround
Initially, Yogashala faced several challenges. The school was struggling with an underperforming Google Ads account that was draining funds without generating returns. Meta Ads has not been active for a while and with no proper setup. Additionally, the pandemic caused a shift in behavior, with many yoga enthusiasts choosing to practice at home rather than committing to studio classes or memberships. To tackle these issues Lotta Lalér, the owner of Yogashala, welcomed Ananda's expertise in revitalizing Yogashala's marketing efforts.
How We Increased FreeFoot’s Online Revenue
Multichannel Tactics:
We harnessed the power of both Google Ads and Meta Ads to create a cohesive marketing effort that maximized reach and conversion potential. By carefully analyzing the strengths of each platform, we were able to tailor our strategies to target the right audience segments.
Flagship Products
Identifying flagship products that best represented FreeFoot's brand and value proposition was key. We also delved deeper to find "sleeper" products—those with untapped potential that hadn’t yet been highlighted.
Engagement
Active collaboration with FreeFoot ensured that we were always aligned and got real-time feedback. Regular check-ins allowed us to make swift adjustments to campaigns based on performance data and emerging opportunities.
Customer Journey
Understanding the customer journey from awareness to purchase was crucial, allowing us to create targeted campaigns for each stage of the funnel. This engagement were driving higher engagement and conversion rates
Market Understanding
Thoroughly understanding the client's market and product
A deep understanding of FreeFoot’s market and product line was essential to crafting effective marketing messages. We conducted extensive research to grasp customer preferences, market trends, and competitive dynamics.
Growth Strategy
Once initial profitability goals were met, it was important to scale campaigs strategically. We employed data-driven insights to identify which areas of the marketing mix were driving the best returns and could further boost revenue and ROAS.
The Digital Strategy
The Digital Strategy provided invaluable insights into:
Optimal Marketing Channels
Target Demographics
Strategies of International Competitors
Budget Allocations
Relevant Search Engine Keywords
Competitor Landscape Analysis
IN CONCLUSION
Deliverables
The Outcome may 2023 - Oct 2024: Where Strategy Meets Success
- Achieving an impressive 725%-1166% ROAS (Return on Ad Spend) from Google Ads
- 12% CTR on Google Ads (no brand keywords)
- 20.000 clicks on Google Ads
- 2.100.000 impressions with Meta Ads
- 75.000 click on Meta Ads
- Increased sales of yoga memberships
- Growing newsletter subscribers
- Enhanced oversight on KPI’s and management of expenditure for improved results
Deliverables
The Outcome may 2023 - Oct 2024: Where Strategy Meets Success
- Achieving an impressive 725%-1166% ROAS (Return on Ad Spend) from Google Ads
- 12% CTR on Google Ads (no brand keywords)
- 20.000 clicks on Google Ads
- 2.100.000 impressions with Meta Ads
- 75.000 click on Meta Ads
- Increased sales of yoga memberships
- Growing newsletter subscribers
- Enhanced oversight on KPI’s and management of expenditure for improved results
Robin Grannesberger
Founder of Ananda
Partnering with Freefoot has been an incredible journey, it still is. Their commitment to health and innovation perfectly aligns with us as well. We are thrilled with the outstanding results we’ve achieved together.
Jihua Liu
Infertility Aid & Dr. Yang's Clinic
You can really feel that the team at Ananda have been very committed to our project. What I like most is that they have a good understanding of the health industry and a comprehensive grasp of everything from advertising and communication to the technical aspects of Ads platforms. The results are clearly visible in the significant increase in the number of customers
THE FUTURE
An ongoing partnership for health and family
Meeting the founders Dr Minqi Yang och Jihua Liu has been inspiring, and by sharing Infertility Aid's unique story and expertise on digital platforms, we have not only reached goals of exponential increased lead generation. We have also succeeded in broadening the understanding and acceptance of alternative infertility treatment methods, underscoring the importance of accessibility and choice in women's health-related decisions.
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robin@anandaconsulting.se
+46 72 377 77 48
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